ASSIGNMENT 1
PUBLIC SERVICE ANNOUNCEMENT
- Message in the public interest disseminated by media without charge, with the objective of raising awareness, changing public attitudes and behaviour towards a social issue
- Any announcement for which no charge is made and which promotes programs, activities or service of federal, state, or local gov (eg recruiting, sale of bonds)
Issue
- Bullying/ cyber bullying/ etc
- stalking
- abuse/drug abuse/ alcohol abuse/ child abuse/ etc
- texting and driving
- health (smoking etc)
- racial mark (discrimination)
- environment etc
content
- Message
- Target audience: age, gender, occupation, etc
- Concept of idea: props to use, model, etc
- Format layout (vertical/ horizontal)
- Photo technique (outdoor/ indoor/ studio)
- Any announcement for which no charge is made and which promotes programs, activities or service of federal, state, or local gov (eg recruiting, sale of bonds)
Issue
- Bullying/ cyber bullying/ etc
- stalking
- abuse/drug abuse/ alcohol abuse/ child abuse/ etc
- texting and driving
- health (smoking etc)
- racial mark (discrimination)
- environment etc
content
- Message
- Target audience: age, gender, occupation, etc
- Concept of idea: props to use, model, etc
- Format layout (vertical/ horizontal)
- Photo technique (outdoor/ indoor/ studio)